Our logo

The image Φ before the company name STORCHI in our logo is PHI, the 21st letter of the Greek alphabet, a symbol of the harmony of the universe (used in cosmology, geometry, psychology, and pedagogy...).

In Italian, Φ is pronounced "F", and stands for the Fratelli (brothers) Storchi (Marco and Gianni) and Fontana (our mother Ivana's surname), while its visual form resembles a decanter.

The idea of the logo and our labels by grafic studio A&A.